From 1977 to 1986, WLKY was branded on-air as "32 Alive." At the time it was implemented, Combined Communications used the "Alive" moniker on four of its stations-WLKY, WPTA, KOCO-TV in Oklahoma City and WXIA-TV in Atlanta. Pulitzer kept WLKY but sold WPTA to the Granite Broadcasting Corporation in 1989. This was because the WLVI-TV and WTCN purchases put Gannett with two stations over the Federal Communications Commission's seven-station ownership limit for television stations that was in effect at the time. In the spring of 1983, Gannett sold WLKY and WPTA in Fort Wayne, Indiana (the two smallest stations by market size in Gannett's television station portfolio at the time) to Pulitzer Publishing, after it purchased WLVI-TV in Boston (now owned by Sunbeam Television) from Field Communications and WTCN-TV (now KARE) in Minneapolis–Saint Paul from Metromedia. Combined eventually merged its television properties with the Gannett Company in 1979. In 1973, Sonderling sold the station to Combined Communications. The station moved to its current location on Mellwood Avenue in 1968. Kentuckiana Television sold WLKY to Sonderling Broadcasting (which would acquire several radio and television stations in mid-sized markets such as WAST (now WNYT) in Albany, New York, until that company merged with Viacom in 1979) in 1967. Desilu's The Untouchables), convinced Cochran to take a chance on starting the station. But, a growing Louisville market and a stronger-performing ABC, with new programming like American Football League games and more popular prime time shows (e.g. With this in mind, prospective owners were skittish about setting up shop on one of the available UHF allocations in the area. These factors caused the first attempt at a full-time ABC affiliate in the area, WKLO-TV, UHF channel 21, to shut down after only six months on the air. The nearest VHF allocations, channels 7 and 13, had been respectively allocated to Evansville and Bowling Green. The Louisville market is a fairly large market geographically, and also includes some rugged terrain. Although Louisville had been large enough since the early 1950s to support three network affiliates, the market had a fairly long wait to gain full-time ABC network service. Previously, ABC had been limited to off-hours clearances on NBC affiliate WAVE-TV (channel 3) and then- CBS affiliate WHAS-TV (channel 11). It originally operated from studio facilities located on Park Drive in the suburb of Shively, and was owned by Kentuckiana Television, a group of local investors headed by aluminum magnate Archibald Cochran. The station first signed on the air on September 16, 1961, originally operating as an ABC affiliate.
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